Digital Marketing: The Next Brand Promotion Paradigm

Abstract

Digital marketing, or e-marketing, refers to the use of electronic media by marketers to advertise and promote products or services on the market. It is currently the most preferred and is continuously growing at an annual Compound Annual Growth Rate (CAGR) of 40%, as can be seen on many online platforms all over the world. In India, digital marketing is projected to have a brighter future as services and businesses are increasingly becoming online. E-marketing has emerged as a more economical and powerful medium of brand promotion. This study aims to discuss the future trends and scope of digital marketing in India.