Digital Marketing: The Next Brand Promotion Paradigm

Authors

  • Rani A. Sandhya School of Management Studies, Sreenidhi Institute of Science and Technology, Hyderabad, Telangana, India
  • Uma Srikanth School of Management Studies, Sreenidhi Institute of Science and Technology, Hyderabad, Telangana, India

DOI:

https://doi.org/10.69478/JITC2019v1n2a02

Keywords:

Brand promotion, Digital marketing, e-marketing, Advertising

Abstract

Digital marketing, or e-marketing, refers to the use of electronic media by marketers to advertise and promote products or services on the market. It is currently the most preferred and is continuously growing at an annual Compound Annual Growth Rate (CAGR) of 40%, as can be seen on many online platforms all over the world. In India, digital marketing is projected to have a brighter future as services and businesses are increasingly becoming online. E-marketing has emerged as a more economical and powerful medium of brand promotion. This study aims to discuss the future trends and scope of digital marketing in India. 

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Published

2019-12-30

How to Cite

Digital Marketing: The Next Brand Promotion Paradigm. (2019). Journal of Innovative Technology Convergence, 1(2). https://doi.org/10.69478/JITC2019v1n2a02